AAPL · Nasdaq
Apple Inc.
$336.67Close 7 Oct 2026
Technology · United States · Market cap ≈ $5.0T
Apple designs the iPhone, Mac, iPad and wearables, and sells services such as the App Store, iCloud and Apple Music on top of them. About half of its revenue comes from the iPhone.
Why it's here: The most searched stock on Marketdaddy. A test of whether a great business can still be bought at today's price.
AAPL vs S&P 500
Price only, USD. S&P 500 in USD. S&P 500 +69%.
A rare breed. Few companies turn capital into cash this easily.
Return on capital
63.3%Great
Every 100 it keeps earns about 63 a year. That is elite.
Free cash flow
29.3%Great
Real cash left over in 11 of the last 11 years. About 29 of every 100 in sales becomes real cash.
Consistent growth
+12.1%/yrGreat
Sales per share grew 12% a year, rising in 9 of 10 years. A machine.
Margins
32%Great
Keeps 32 of every 100 in sales as operating profit, rising. That is pricing power.
Debt
0.1× profitsGreat
Could clear every debt with less than a year of profits.
Buybacks vs dilution
-3.1%/yrGreat
Bought back 14% of its own shares in 5 years. Your slice grows while you sleep.
Where the money goes · FY2025
Where the money comes from
- iPhone50%
- Services26%
- Wearables, home & accessories9%
- Mac8%
- iPad7%
- Revenue$416.2B
- Cost of sales$221.0B53%
- Gross profit$195.2B47%
- R&D$34.6B8%
- Sales & admin$27.6B7%
- Operating profit$133.1B32%
- Tax$20.7B5%
- Net profit$112.0B27%
Return on capital
Margins
Shares outstanding
What it does with the cash
FY2025: 107% of free cash flow went back to owners.
Balance sheet · 27 Jun 2026
- Buy below
- $138.61
- Fair value
- $198.02
- Price
- $336.67
Today's price only works if earnings grow ~15% a year for a decade. The past 5 years delivered 12%.
The quick check
It earns 67% on its capital and you pay 38× earnings. Beautiful.
Five ways to value it
Price $337
Marketdaddy fair value
$198
Steady earnings × 22.6
41% below the price
Scenario range
$127 – $470
Bad case to good case
11% below the price
Graham number
$38
Graham's ceiling for careful investors
89% below the price
Lynch fair value
$158
Earnings × 18% growth
53% below the price
No-growth value
$88
If it never grows again
74% below the price
When most lenses sit far below the price, the market is betting on growth the past hasn't shown yet.
Margin: default until you answer question 03.
How the multiple is built
Your scenarios
Your turn. Drag the assumptions.
If it goes as expected
$276
The market does 8 to 10% a year. Ask more and every price gets stricter.
Your weighted fair value
$285
Today $337
A great price: below $200. That is your fair value minus a 30% safety cushion (default until you answer question 03).
Not there today. Add it to your watchlist with an alert at $200 and let the price come to you.
A boring track record — sales up in 9 of 10 years, margins in a tight band. Boring is easier to predict.
A tight band. Boring — which is good.
Worth knowing
Your call
Only you know what you really understand.
Could you explain how it makes money in one minute?
If you can't, you're guessing.
Do you know this world from your job or daily life?
A doctor reads medical companies better. A builder reads housing better. That is your edge.
Will people still need this in ten years?
Cars will still crash. People will still snore. Will this still be needed?
Do you know what could kill it?
A competitor, a new technology, a law. If you can name the danger, you can watch it.
Answer all four. Your safety margin in question 02 moves with you.
Revenue per share, up or down
Up in 9 of 10 years.
Where the growth came from · 2023–2025
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Sources
Figures from the 10-K for FY2025, filed with the SEC on 31 Oct 2025. Trailing twelve months to 27 Jun 2026. Open the report
Monthly closing prices to 7 Oct 2026, adjusted for splits.
Marketdaddy does not own Apple. This is not investment advice.